Beauty Product Claims

Your brand development and product formulation go hand in hand in order to create an authentic brand and products that resonate with your target audience and future tribe. ⁠ Walking the talk is a critical aspect of showing up authentically as a beauty brand. ⁠⁠Marketing and product claims are the territories where the road can […]

How to Design Cosmetic Packaging

We can (ahem…do) spend hours in @ultabeauty and @sephora fondling all the gorgeous cosmetic packaging. ⁠⁠As a beauty entrepreneur, designing the packaging for your cosmetic brand should be one of the many joys of creating your own cosmetic line! ⁠⁠Once you’ve identified the components and those gorgeous finishes you are going to use, have finalized your formulas, and have […]

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